WWJ’s Winter Survival Radiothon For THAW Raises $1.4 Million

DivDat Events, News Room

SOUTHFIELD (WWJ) – DivDat Kiosk Network employees worked with WWJ Newsradio 950 to raise more than $1.4 million in our 15th annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund.

Braving a winter storm and record snowfall, DivDat’s Jason Bierkle, Bob Walters and other enthusiastic volunteers, took your calls Friday — broadcasting live from WWJ radio studios in Southfield, collecting donations to keep Michigan families in need warm this winter.

“We are very pleased to help raise thousands of dollars for THAW again this year,” Bierkle said. “Imagine, not having heat in your home in this kind of weather. This storm makes an exclamation point that we need to step up to help those among us in need.”

Although the radiothon has ended, there’s still time to help out and get a little something for yourself in the process. The online auction for THAW continues through Monday, February 12 at 6 p.m. Hundreds of items are up for bids, including sporting event and concert tickets, entertainment packages, gourmet dining, one-of-a-kind experiences and much more.

THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91% of every dollar that THAW spends goes directly to help those in need and THAW’s utility partners match every dollar that THAW raises, so that $1 becomes $2 in energy assistance.